Keyword selection is fundamental to success when it comes to executing a paid search or PPC campaign. It is also integral to a website natural or organic ranking on the search engines. But keywords are not just about SEO. They at the heart of a company's marketing campaign at its most granular level.
Ad creation is as important as the keyword selection. Web 360 Studio creates ads that contain your keywords and creative call to action elements. We use A/B ad testing technology to make sure the most effective ads are always displaying and therefore driving the maximum amount of traffic to your landing pages.
You don’t want people to just visit your page. You want them to take action once they are there. So make it as easy and compelling as possible for them by including these elements found in a landing page that CONVERTS:
Clear Call to Action, Offer, Effective Headline, Resolution-Savvy Layout, Social Proof.
Web 360 Studio handles all daily tasks involved in the optimization of your PPC Campaigns. These tasks include: Managing, testing, refining and ultimately, improving campaigns that exist within a pay per click marketing campaign. Daily optimization helps to lower your overall PPC budget by delivering the best ads for the lowest price.